STRONG FOUNDATIONS
Year
Ongoing collaboration since 2023
Role
ART DIRECTION
VISUAL IDENTITY AND DESIGN
STRATEGY AND BRAND VISION
ILLUSTRATION
PHOTOGRAPHY AND VIDEO
TEMPALTES AND LAYOUTS
Strong Foundations is an online fitness coaching business dedicated to longevity, combining strength, movement, and sustainable habits for lifelong health.
With an existing logotype in place, the brief was to build a full brand system around it: social media templates, digital guidebooks, and print-ready materials for in-person workshops.
Working within the existing logo constraints, I developed a cohesive identity system, colour palette, typography, photography direction, and layout templates , that the client could deploy independently across all touchpoints.
The process
Starting with branded social media content, I then worked on both printed and digital guidebooks, carefully selecting visuals and designing layouts that my client could easily adapt to his needs.
Although most guidebooks are fully digital and include clickable links, they were designed to be easily converted into print versions for use during in-person fitness and mobility workshops.
Social Medias Posts
By creating a bank of templates for my client, I enabled him to design social media content with guidance, ensuring visual consistency and respect for core design principles, creating a form of ongoing collaboration.
Testimonial
"Working with Hermeline has been a pleasure. She completely understood my vision and was able to create a cohesive brand identity that has allowed me to stand out in a saturated market. The amount of time and effort that went into understanding my values and translating them into ready-to-use content was exceptional."
Dan Isherwood, Founder, Strong Foundations