Corporate Design — Hermeline Bacot

Corporate Design at SCOR

Year
2021-Today

Role
ART DIRECTION
VISUAL IDENTITY & DESIGN
STRATEGY & BRAND VISION
ILLUSTRATION
ANIMATION
COMMUNICATION
CAMPAIGN DESIGN
BRAND IDENTITY

As an in-house designer at SCOR for three years, a CAC 40 global reinsurer with 3,000+ employees across over 35 countries. I translated the brand’s vision into internal and external campaigns, event visuals, editorial design, and illustration, collaborating with offices in France, the US, UK, Germany, Switzerland, Italy, India, Argentina, and China.

I continue to support SCOR as a freelance Art Director following my time in-house.

SCOR’s Strategic Plan

PROJECT 1/4

Creating the visuals for SCOR’s strategic plan Forward 2026 was a project of great scope and significance. The goal was to translate SCOR’s vision into strong, meaningful images that communicate ambition, clarity, and forward-thinking strategy.
Through a combination of photography and graphic design, I carefully crafted visuals that aligned with the company’s objectives. The challenge was to balance creativity with corporate consistency, ensuring each image conveyed the strategic message effectively.
Delivered across presentations, publications, print, and large-format event installations. The visual system was adopted across ten international offices and remained in active use throughout the duration of the strategic plan.

Adapting the Strategic Plan’s identity to other campaigns

Rendez-Vous de Septembre, Monte Carlo
Internal Campaign, The SCOR Way
Rendez-Vous de Septembre, Monte Carlo
Internal Campaign, The SCOR Way
Rendez-Vous de Septembre, Monte Carlo
Internal Campaign, The SCOR Way

SCOR Foundation

PROJECT 2/4

As SCOR is “the art and science of risk,” this project aimed to create a visual that brings together the SCOR colours, their expertise, the concept of risk, and the artistic style of the illustration. The goal was to reflect the Foundation’s values while creating a distinctive visual identity.
I hand-illustrated the visual, carefully combining SCOR’s colour palette with elements representing expertise and risk. The design balances clarity and creativity to capture the Foundation’s essence in a single, cohesive image.
The hand-illustrated visual became the Foundation's signature piece, featured at conferences, international events, and across digital and print channels.

SCOR’s Winter Party

PROJECT 3/4

Each year, SCOR Paris hosts a winter party for its teams and needed a Christmas-themed range of visuals without any strong religious references.
I proposed creating a series of illustrations using colours close to SCOR’s palette. The idea was to give internal teams a flexible “illustration bank” they could use to build their own patterns and visuals.The style was deliberately human, with visible pencil strokes and high-resolution artwork rather than vectors.
Delivered a set of 20 illustrations in a deliberately timeless style ,no dates or year references, allowing SCOR Paris to reuse the visual bank across future events. Applied to photo booths, office installations, merchandise, and branded giveaways.

The Actuarial Award

PROJECT 4/4

Creating the visuals for SCOR’s Actuarial Award was one of my first assignments within the team. A key requirement was to work with the newly introduced brand colours while moving away from the purely scientific, niche, and impersonal perception often associated with the actuarial field. The objective was to develop a more open and approachable visual language that aligned with SCOR’s evolving brand identity.
The concept was built around hand-drawn illustration to introduce a warmer, more human dimension to the subject. A man and a woman holding the planet became the central visual, symbolising the role of actuarial work in understanding, protecting, and anticipating global risks. Around them, simplified and illustrative calculations and charts were integrated, not for their technical meaning, but as graphic elements referencing the field in an accessible way. The brand colours structured the composition and ensured consistency with SCOR’s identity.
TThe modular asset system allowed easy adaptation across digital and print formats. The illustrated approach was retained for subsequent years, establishing a visual language that humanised a technically complex field for both internal and external audiences.