Branding for small Creatives
KEl Prod, a audiovisual creator and Dans Mon Livre an educational podcast
Working closely with two small creative businesses, I developed tailored brand identities and provided strategic guidance to help them communicate effectively despite limited resources.
Kel Prod
The concept
For Kel Prod’s branding, I developed a visual direction built around bright, positive shapes and colours. The logo was designed to be instantly recognisable and highly adaptable across various formats and media.
Research
Playful in nature, the logo uses the letters K, E, and L shaped into a portable camera. Its main colour, a bright yellow, makes it instantly noticeable.
The Logo
Cath, the owner of Kel Prod, wanted a bold identity she could use across her visuals to make her work easily recognisable. I took this into account when creating the logo variations, ensuring I provided a coherent and practical range of options.
Logo variations
Dans Mon Livre
Two options
Option 1 (picked by the client)
This direction relies on a bold, rounded typographic logo as the core of the identity. The shapes are simple, friendly and instantly recognisable, creating a very clear and modern visual presence.
Positive points
Very legible and impactful, even at small sizes
Easy to deploy across all digital formats
Simple, strong and consistent system
Highly versatile for thumbnails, covers and social media
Option 2 (not selected)
This direction focuses on a strong typographic composition combined with hand-drawn illustrations. The contrast between bold lettering and delicate line drawings creates a warm, human, almost intimate atmosphere.
Positive points
Very distinctive and memorable
Strong storytelling and human touch
Visually rich and expressive
Catherine Holder
Founder of Kel Production
Audiovisual Producer at SCOR“Amazing work, very professional . I 1000% recommend Hermeline.”
Jérémie Grandin
Founder of Dans Mon Livre Podcast