Brand identity
& art direction.
Five years building visual systems for global organisations and independent creatives. Based in Paris, open to studio and in-house roles in Europe and the UK.
Project 1Corporate Design
As an in-house designer at SCOR for three years, a CAC 40 global reinsurer. I translated the brand’s vision into internal and external campaigns, event visuals, editorial design, and illustration. I continue to support SCOR as a freelance Art Director.
Project 2Branding & Illustration
Creating a name and an illustrated brand identity for Swirl, a hair salon and haircare products.
Project 3Digital & Print Layouts
Working within the existing logo constraints, I developed a cohesive identity system, colour palette, typography, photography direction, and layout templates , that the client could deploy independently across all touchpoints.
Project 4Branding for small Creatives
Brand identity for two independent creatives: Kel Prod, an audiovisual production company, and Dans Mon Livre, an educational podcast.
Project 5Creating a Mascot
Creating a name and an illustrated brand identity for Swirl, a hair salon and haircare products.
Project 6Charities & Associations
Creating visual identities and communication materials for a retired horses and donkeys refuge, a charity, Ellan Vannin Gymnastics Club, and École de la Convivialité in Paris.
Project 7Video & Motion Design
A selection of motion design, animation, and video work spanning client projects and personal practice.
Testimonials
"Hermeline will prove to be the perfect asset in a company which needs someone creative, efficient and very experienced."
Aurélie Bachelet, Head of Transversal Communications, SCOR
"She completely understood my vision and was able to create a cohesive brand identity that has allowed me to stand out in a saturated market."
Dan Isherwood, Founder, Strong Foundations
"She immediately understands the vision of the project and knows how to elevate it by adapting it to the best current trends."
Jérémie Grandin, Founder, Dans Mon Livre Podcast